CBRE is honoured to represent ownership, on an exclusive basis, on Project Atrium - the prospective sale of Hilton Prague, one of Europe’s leading conference hotels.

 

The hotel occupies a privileged riverside position close to the very centre of Prague, the capital of the Czech Republic, the region’s economic powerhouse, and a strategic location in the heart of Europe that makes it one of the continent’s most desirable events destinations.

 

With nearly 800 refurbished guestrooms, approximately 5,000 sqm of conference space, six food and beverage outlets and extensive leisure facilities, few assets are as well-equipped to meet the needs of the contemporary events market.   

 

While the property is in excellent condition, having benefited from over €50m in capital expenditure since 2018, Project Atrium nevertheless offers an incoming investor significant asset-management optionality. Among the several levers is the right to build a new conference centre of a further 5,000 sqm that would be connected to the existing building, providing significant revenue-growth potential.  In addition, the new owner can explore operational and branding flexibility, with the current HMA expiring in December 2025.

 

Project Atrium is for investors that truly appreciate the opportunities arising from Europe  being a key global market for conferences and events.